Joanna London Fashion

  J is for  Jersey Jersey is a woven fabric mixed with lycra, or elastic, to give it an extra stretch. It’s the kind of fabric some designers choose for its “pliable coverage” and flexibility ––it’s especially forgiving to those for whom the qualities of pliability and flexibility extend not only to the fabric of their clothing but also to the proclivities of their lifestyles, after all you’ll never hear the following demand being made by any of the ‘jersey brigade’ ––“Excuse me Madam, would you have any starch in stock for my all-day onesie?”  

  I is for  Icon A fashion Icon is a person who is regarded to be a representative of a style which is worthy of veneration because they exude chic and self-possession.  Such veneration is a through back to a day when valour and wisdom would have been given symbolic representation in the form of a hero or a god, however in today’s world, where fame is worthy of veneration in itself, that representation is to be found neither in the heroic nor the godly, but, rather, in the body parts of some reality show celebrity: i.e. instead of venerating Achilles or Eros, as in old, today we venerate Kim kardashian’s posterior peach as though it alone could lead an army or excrete a sage aphorism with the easy of the ancients. With all things considered, when it comes to icons I have to say: it’s best to neglect the veneration of others and better to consider oneself one’s own style god and venerate the wisdom of one’s own wardrobe choices --after all, if I am to be a heroic as of...

Celtic Warriors...30 Years On To celebrate 30 years since I first worked with John Rocha I decided to take a brief I was given in 1991 (i.e. to take Irish traditional crafts and turn them into something akin to ‘modern street wear’ ––with an emphasis on the ‘punky’ § and the ‘funky’) and I decided to reinterpret that brief for today’s more ‘sporty’ generation ––with an emphasis on my own penchant for layering textures and cross-cutting lines.