Production Diary I have been thinking for a while now about what I can write about design. This process has intrigued me for over 35 years now. To think up an idea and then bring it into existence is a magical thing . I am a designer for individual clients and work also on my own label. The process differs for my clients because they bring with them their limitations, requirements and style. When designing my own clothes it's only limited by my own imagination. It’s freedom without restriction and it is very exciting. This idea might come from a mood, a song, a film or a painting. Over the years I have developed an aesthetic, which gives your own work a particular look. The next step from the idea is fabric choice. This will depend on the cut and the fall you want to create. The whole way through the process there is a freedom to change, develop and adapt the design. Once I’m happy with my creation, after the fittings have been do