Celtic Warriors...30 Years On

To celebrate 30 years since I first worked with John Rocha I decided to take a brief I was given in 1991 (i.e. to take Irish traditional crafts and turn them into something akin to ‘modern street wear’ ––with an emphasis on the ‘punky’ § and the ‘funky’) and I decided to reinterpret that brief for today’s more ‘sporty’ generation ––with an emphasis on my own penchant for layering textures and cross-cutting lines.

Foundation Fashion Award 2001

FOUNDATION FASHION AWARD 2001 20 years ago today I won the Foundation Fashion Award. It was created to help designers get a leg up in the fashion industry. The theme was a poem by Patrick Kavanagh: An d over that potato-field A lazy veil of woven sun, Dandelions growing on headlands, showing Their unloved hearts to everyone. It was judged by Peter O’Brien who said: “The winner is the person who most thought about every aspect of the design process: from the labels, to how they presented the poem to the judges, to accessories they used on the catwalk...” With the proceeds I set up “Joanna London” and in case you were wondering ––yes, I was extremely happy to have won...

Anyone for Dressage?

A to Z of Fashion

J is for Jersey Jersey is a woven fabric mixed with lycra, or elastic, to give it an extra stretch. It’s the kind of fabric some designers choose for its “pliable coverage” and flexibility ––it’s especially forgiving to those for whom the qualities of pliability and flexibility extend not only to the fabric of their clothing but also to the proclivities of their lifestyles, after all you’ll never hear the following demand being made by any of the ‘jersey brigade’ ––“Excuse me Madam, would you have any starch in stock for my all-day onesie?”

Joanna London Fashion

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