FOUNDATION FASHION AWARD 2001 20 years ago today I won the Foundation Fashion Award. It was created to help designers get a leg up in the fashion industry. The theme was a poem by Patrick Kavanagh: An d over that potato-field A lazy veil of woven sun, Dandelions growing on headlands, showing Their unloved hearts to everyone. It was judged by Peter O’Brien who said: “The winner is the person who most thought about every aspect of the design process: from the labels, to how they presented the poem to the judges, to accessories they used on the catwalk...” With the proceeds I set up “Joanna London” and in case you were wondering ––yes, I was extremely happy to have won...
