A is for Avant-Garde.
The Avant -Garde styles itself a more ‘intellectual’ approach to the design process ––it’s a way of thinking which is forward looking , innovative and goes against the mainstream: it stands out against the ‘run-of-the-mill’ and convention.
Some fashion designers, who desire to be noted partitioners of the Avant-garde, go so far as to use the philosophical works of the ‘Deconstructionist’ philosopher Jacques Derrida.
Deconstruction: if you’re not familiar with contemporary movements in post-modern thought, is actually a critique of the metaphysics of presence in the ontology of phenomenology ––which of course translates into the fashion of having a jacket with 6 displaced arm holes and the use of a trouser leg as a hat.
Which is all well and good from an ‘intellectual’ perspective ––but from the daily practicalities of looking chic while shopping, it does rather make it considerably difficult to retrieve your purse from one of your many thigh-bags.
