What does a Designer do?

Fashioned Fashion [Newspaper Interview]

What does a designer do?

Whenever I’m asked that question I say: “A designer makes real the dream.” Whether it’s your dream wedding or your dream party dress, it’ll always be those landmark occasions in your life, your selfie moments in other words.

With party season upon us, how fast can you realise a dream?

Well, let me tell you about Jane. You see, Jane was in a panic, it was two weeks to the Christmas do, she wanted to make an impact, but everything in the shops looked like a Mrs. Brown cast off. Yes, it was Christmas, but Jane was in her late twenties and wasn’t about to settle for the Widow Twankey look just yet. So I set to work, I messaged her a design, ping - she loved it. It was young - the back was out - it was everything she dreamed of, but couldn’t actually find in the shops. Two fittings later and she was the belle of the ball, she Instragramed her OMG and the likes poured in.

How do we contact you?

Well, I’m offering a night course in fashion design at Scoil Mhuire from January, it runs for two hours on Thursdays for 10 weeks, you can find details on their website, if you want to inquire about realising your dream you can do so on xxxx xxx xxxxxxx, or you can friend me on Facebook.

Anyone for Dressage?

From Whom I Take Inspiration

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Production Diary I have been thinking for a while now about what I can write about design. This process has intrigued me for over 35 years now. To think up an idea and then bring it into existence is a magical thing . I am a designer for individual clients and work also on my own label. The process differs for my clients because they bring with them their limitations, requirements and style. When designing my own clothes it's only limited by my own imagination. It’s freedom without restriction and it is very exciting. This idea might come from a mood, a song, a film or a painting. Over the years I have developed an aesthetic, which gives your own work a particular look. The next step from the idea is fabric choice. This will depend on the cut and the fall you want to create. The whole way through the process there is a freedom to change, develop and adapt the design. Once I’m happy with my creation, after the fittin...

Joanna London Fashion

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