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Showing posts from October, 2018

What does a Designer do?

Fashioned Fashion [Newspaper Interview] What does a designer do? Whenever I’m asked that question I say: “A designer makes real the dream.” Whether it’s your dream wedding or your dream party dress, it’ll always be those landmark occasions in your life, your selfie moments in other words.   With party season upon us, how fast can you realise a dream? Well, let me tell you about Jane. You see, Jane was in a panic, it was two weeks to the Christmas do, she wanted to make an impact, but everything in the shops looked like a Mrs. Brown cast off. Yes, it was Christmas, but Jane was in her late twenties and wasn’t about to settle for the Widow Twankey look just yet. So I set to work, I messaged her a design, ping - she loved it. It was young - the back was out - it was everything she dreamed of, but couldn’t actually find in the shops. Two fittings later and she was the belle of the ball, she Instragramed her OMG and the likes poured in.   How do we co...